16 Aug 2017

We recently published a series on problems that plague content marketing. Five problems all starting with the C of Content. Here is a consolidation of those posts. To wrap it up, there is no silver bullet. Content marketing needs to be dynamic and upgrade every day. And while 5 problems may come your way, there are also infinite number of solutions to counter them. And as the shiftin...

13 Jul 2017

They say you can lead the horse to the river but you cannot make him drink. This post is about telling the horse that you've le d him up to the river so he can drink and quench his thirst. Which brings us to the fifth C in this series - the Call to Action (CTA). You know that statement about how most people don't know where half the advertising money went? Well, half has gon...

10 Jul 2017

Once you’ve got all your numbers right and your content has been sufficiently #hashtagged you feel you’ve got it all in place. All the words, numbers and pictures are there. But that's an encyclopedia. It's not a bestseller. B OOOO RING! So obviously you are missing something. (Probably a good writer.) Or simply good writing. (My fellow writers will agree here.) As far back in t...

06 Jul 2017

Everyone has a friend like that. You see them all the time and yet when you need them they are not available. Not contactable. Not there. Seen the classic romcom, When Harry Met Sally?  Sally is the one with the heartbreaks. And Harry is her friend. Her best friend. Fun friend. Confidante. BFF. The shoulder she cries on. Why? Because he is there. Always there for her. There when she n...

05 Jul 2017

If you’ve not read the first part of this tiny little five-part series on content, here’s the link. The first problem we covered is Content itself. The second one here is Clarity. Leading people down the garden path is great if you are taking them to a garden. If not, It’s best avoided. Remember, it's a VUCA world.Volatile. Uncertain. Complex. Ambiguous. Life is too difficult...

04 Jul 2017

5 Problems with your Content Marketing – All with C! Talk about digital marketing and the word content flies around like a bee buzzed on beer. Everyone agrees that content is king and that SEO and SEM are the ones that will get the clicks and the conversions. But is that true? What If you’ve got all the right buzzwords in place, and tagged the right hashes. And yet you don’t seem to b...

28 Jun 2017

Did you just have a brand moment? Everybody talks about what their brand stands for. Large campaigns are devoted to clever tag lines and signature statements. Lavish events launch the campaign and… then… all…of…it… dies… down. Settles into normalcy. Into the daily humdrum. And then you see one irate customer venting about something. Others join the chaos. More rabble-rousing happen...

26 Jun 2017

Business or Brand? What’s more important? You're a start-up! You have a great idea, some willing partners and (fortunately) adequate funding. Now on to business. As business trickles in and you grow (maybe slowly) and as the demands in your business grow and you are burning the candle at both ends you realise that if you do that much extra - you will do that much more business. And...

23 Jun 2017

Summer 2014.  Roland Garros. French Open The tennis match was held up because of rain. As Novak Djokovic parked himself on the bench to take a breather, the ever alert ball boy stepped forward and, in attention, held the large green umbrella above the tennis star’s head. Djokovic turned around and called him forward and what ensued endeared him to millions of hearts that day! ...

22 Jun 2017

  Jeremy Bullmore once said: "People build brands as birds build nests, from scraps and straws we chance upon." This quote by Jeremy Bullmore was never truer than today. Indeed with media more fragmented than ever before and attention spans reducing to nanoseconds, it's even a wonder there exists something called brand loyalty. Truly, scraps and straws are lining brand nests th...