16 Aug 2017

We recently published a series on problems that plague content marketing. Five problems all starting with the C of Content. Here is a consolidation of those posts. To wrap it up, there is no silver bullet. Content marketing needs to be dynamic and upgrade every day. And while 5 problems may come your way, there are also infinite number of solutions to counter them. And as the shiftin...

13 Jul 2017

They say you can lead the horse to the river but you cannot make him drink. This post is about telling the horse that you've le d him up to the river so he can drink and quench his thirst. Which brings us to the fifth C in this series - the Call to Action (CTA). You know that statement about how most people don't know where half the advertising money went? Well, half has gon...