04 Jul 2017

5 Problems with your Content Marketing – All with C! Talk about digital marketing and the word content flies around like a bee buzzed on beer. Everyone agrees that content is king and that SEO and SEM are the ones that will get the clicks and the conversions. But is that true? What If you’ve got all the right buzzwords in place, and tagged the right hashes. And yet you don’t seem to b...

23 Dec 2016

It’s 8:45 am. I am standing in a small queue of people: early risers who are obviously eager to catch the worm. We are outside the bank. It opens at 9 am. No one seems perturbed. Everyone has accepted this as: ‘life’ ‘fate’ ‘country’ and so on. A short young security guy stands guard at the half open door. He tries to look fierce and fails miserably. His job is to allow only the bank...

16 May 2016

We’ve all dissed airlines for losing our luggage. We’ve never marvelled at HOW they find it. Here’s my story of how Jet Airways found (and returned) my bag – a bag that they had not even lost. When you lose your bag on an overnight trip, the first thing you get is separation anxiety from your travel toothbrush. It did hit me hard this time. However it is a longish story and the li...

29 Oct 2013

A friend of mine is really unhappy with the way Flipkart is dealing with her pending reversal of credit card dues. Here's the version from her - It been an absolutely terrible interaction with flipkart for one of the orders I placed with them mid August. Worse still has been an absolute lack of customer orientation in their entire chain. Placed an order on 18h August with a deliver...

21 Jul 2013

I recently needed a cab to take me to the airport at 5 am. Nothing new in that. Except that earlier I had a driver who lived close by. The new one does not. And it made sense to me, with the spate of new cab services now vociferously advertising their efficient services to call in for one.I had done this before when #Merucabs were first launched. But living just a short distance away fro...