04 Jul 2017

5 Problems with your Content Marketing – All with C! Talk about digital marketing and the word content flies around like a bee buzzed on beer. Everyone agrees that content is king and that SEO and SEM are the ones that will get the clicks and the conversions. But is that true? What If you’ve got all the right buzzwords in place, and tagged the right hashes. And yet you don’t seem to b...

23 Dec 2016

It’s 8:45 am. I am standing in a small queue of people: early risers who are obviously eager to catch the worm. We are outside the bank. It opens at 9 am. No one seems perturbed. Everyone has accepted this as: ‘life’ ‘fate’ ‘country’ and so on. A short young security guy stands guard at the half open door. He tries to look fierce and fails miserably. His job is to allow only the bank...

09 Oct 2015

So who needs customer experience?Frankly no one. Except, those business that need ...well... customers.So if you are in a business and want to get new customers or engage with existing customers or even  hold on to the customers who are planning to leave, you need to take a cold hard look at the experience you are offering your customers.For the longest time, customer experience was limi...