10 Jul 2017

Once you’ve got all your numbers right and your content has been sufficiently #hashtagged you feel you’ve got it all in place. All the words, numbers and pictures are there. But that's an encyclopedia. It's not a bestseller. B OOOO RING! So obviously you are missing something. (Probably a good writer.) Or simply good writing. (My fellow writers will agree here.) As far back in t...

26 Jun 2017

Business or Brand? What’s more important? You're a start-up! You have a great idea, some willing partners and (fortunately) adequate funding. Now on to business. As business trickles in and you grow (maybe slowly) and as the demands in your business grow and you are burning the candle at both ends you realise that if you do that much extra - you will do that much more business. And...

22 Jun 2017

  Jeremy Bullmore once said: "People build brands as birds build nests, from scraps and straws we chance upon." This quote by Jeremy Bullmore was never truer than today. Indeed with media more fragmented than ever before and attention spans reducing to nanoseconds, it's even a wonder there exists something called brand loyalty. Truly, scraps and straws are lining brand nests th...