05 Jul 2017

If you’ve not read the first part of this tiny little five-part series on content, here’s the link. The first problem we covered is Content itself. The second one here is Clarity. Leading people down the garden path is great if you are taking them to a garden. If not, It’s best avoided. Remember, it's a VUCA world.Volatile. Uncertain. Complex. Ambiguous. Life is too difficult...

04 Jul 2017

5 Problems with your Content Marketing – All with C! Talk about digital marketing and the word content flies around like a bee buzzed on beer. Everyone agrees that content is king and that SEO and SEM are the ones that will get the clicks and the conversions. But is that true? What If you’ve got all the right buzzwords in place, and tagged the right hashes. And yet you don’t seem to b...

07 Nov 2016

Is there is a day when we can stop learning? A day where we can turn around and tell the world that (at least, in one particular area) we know all that there is to know? A day when we can triumphantly cross our fingers behind our head, put up our feet on the table, stretch back and relax? Proclaim ourselves to be experts, and in an audience of maybe a 100 or a 1000, have no one who kno...