16 Aug 2017

We recently published a series on problems that plague content marketing. Five problems all starting with the C of Content. Here is a consolidation of those posts. To wrap it up, there is no silver bullet. Content marketing needs to be dynamic and upgrade every day. And while 5 problems may come your way, there are also infinite number of solutions to counter them. And as the shiftin...

10 Jul 2017

Once you’ve got all your numbers right and your content has been sufficiently #hashtagged you feel you’ve got it all in place. All the words, numbers and pictures are there. But that's an encyclopedia. It's not a bestseller. B OOOO RING! So obviously you are missing something. (Probably a good writer.) Or simply good writing. (My fellow writers will agree here.) As far back in t...