CTA Button Archives - Abacus Yellow

13 Jul 2017

They say you can lead the horse to the river but you cannot make him drink. This post is about telling the horse that you've le d him up to the river so he can drink and quench his thirst. Which brings us to the fifth C in this series - the Call to Action (CTA). You know that statement about how most people don't know where half the advertising money went? Well, half has gon...