customer experiences Archives - Abacus Yellow

18 Mar 2018

Much of cross-cultural communication rests on understanding of the culture. India is often knows as the culture of celebrations. And what better than today to talk about it. It's day for celebration! And a new year celebration at that. Today marks the new year for many communities in different parts of India. Gudi Padwa for some, Ugadi for others, Cheti Chand for still others. Gove...

22 May 2016

I know! I know! Everyone has been talking about it right? Well, I got talked to about it too, so armed with 4 friends (all Beauty-ful) we decided to see the play. First co-ordinating dates between 5 busy people is no joke. Still when you do want to be part of an event like this and share it with your friends, it is all worthwhile. That among others is the ‘Beauty’ part. The ‘event’ as ...

28 Oct 2015

Yesterday I spoke of the healthcare sector and customer experience. Closely related to that industry is the pharmaceutical industry – the manufacturers of drugs, the drivers of clinical trials and of course the harbingers of hope with some life-saving or life-changing drugs. For this sector the obvious customer is the doctor. Nattily dressed sales representatives with leather briefcases...