24 Sep 2017

Welcome the orange. The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because most of the mo...

22 Sep 2017

  It's nearly the end of the rainy season (well, considering recent storms in Mumbai - even the end is not here!) but we'll leave the weather aside! The fields are verdant green, the trees washed clean, their leaves glistening. Wear green today! Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green also ...

21 Sep 2017

Today is the first day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. Here are some examples of how well yellow is used in logos. T...

20 Sep 2017

It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. What has fascinated me about this festival over the last couple of years is the plethora of information that is available around i...