26 Sep 2017

STOP! It's time for Red now! It's time to draw all your attention to the high energy, high activity, high energy colour. Think of all the brands that use red and you'll sit up and take notice. "Gimme Red" proclaimed a popular brand of battery cells - bringing in the energy, the light and the passion of the colour into the brand. Closer home two popular telecom brands are ...

23 Sep 2017

It's all there in black and white - the significance of grey and it's importance as a very corporate colour. Grey or Gray... the colour remains the same - and could have 50 shades! But hush.. we don't talk about them here! Gray is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a color that is dignified, conse...

22 Sep 2017

  It's nearly the end of the rainy season (well, considering recent storms in Mumbai - even the end is not here!) but we'll leave the weather aside! The fields are verdant green, the trees washed clean, their leaves glistening. Wear green today! Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green also ...