26 Sep 2017

Scraps&Straws #17 The Passion in the Red


It’s time for Red now!

It’s time to draw all your attention to the high energy, high activity, high energy colour.

Think of all the brands that use red and you’ll sit up and take notice.

“Gimme Red” proclaimed a popular brand of battery cells – bringing in the energy, the light and the passion of the colour into the brand.

Closer home two popular telecom brands are red – making sparks fly when people connect with each other.

Bringing in passion and boldness and the fire of

Here’s a quick view of what red stands for.

Then there’s the iconic red of Coca-cola. More importantly did you know that this red is the one that is

And then there’s the legend of Santa’s Red uniform having emanated from a popular campaign by the iconic drink. While it’s not entirely true, Coke did popularise the Santa uniform in red. And that’s a red you’re unlikely to forget!

Of course, bring red into your logo if you want fire, passion and energy infused into your brand. In fact, red and blue are the most common logo colours across the world. But do temper red down with another colour like Grey, Black, White or Blue to bring in an element of balance.

For today wear red. And tomorrow, slip into the glory of pink!

Missed the earlier posts? Here they are!

Heralding the Divine Nine

Heralding the Yellow

Bring in the Green

A Little Bit of Grey

The Flames of Orange

The Purity of White