27 Sep 2017

Scraps&Straws #18 Out of the Blue

For everything that blue represents, it’s the most used colour for logos globally.

BLUE is Calm and Logical. Stands for : Serenity – Stability – Peacefulness.

Blue is associated with the sky and the ocean, which both evoke feelings of tranquility and security. It has also been proven that people are the most productive when they work in blue rooms. Blue is also known to curb appetites, and although it is not as attention-grabbing as colors like red or yellow, blue is also the most popular favorite color of both men and women. This means that it is universally well-liked – a great quality in an image that is meant to be associated with your company.

With blue, the less said, the better. Let’s talk in pictures.

Do you know 42% of people say blue is their favourite colour.

If blue inspires trust, you can see how these logos have benefitted (and don’t miss the social media successes!)

And there’s so much to blue… here’s an infographic!

Which basically means, that when it comes to blue…

the sky is the limit!