12 Oct 2018

Bring in the Green


Welcome to Day 3 of Brand colours. The rains are on their way out, the fields are verdant green, the trees washed clean and their leaves glistening. Navratri, the longest dance festival in the world is in progress and the colour of the day is GREEN.

Green represents fertility, growth and yes – abundance. It’s all about greenbacks – the money. Green means plenty. Green also stands for the environment and nature. And everything that is organic. So let’s see how brands have explored this in their expression of identity.



Nothing says GO like green does, isn’t it? Like the traffic light.  Thinking of taking that step forward… wear green and go forward, fearlessly.

Did you know 80% of purchase decisions are influenced by colour?

Here’s an interesting in-depth post on colour! Stay with me for more nuggets like these! For more reading on how I managed green during this festival, click here

And yes, tomorrow is Grey! Wear grey tomorrow!

Missed the earlier posts? Here they are:

Out of the Blue

Heralding the Yellow