15 Mar 2020


Cross cultural communications and the coronavirus

In a world ravaged by the horrific health threat and its impact of the #coronavirus and the resulting #COVID-19, people have suddenly come to realise some home truths that are far beyond boundaries (thought those are being tested to breaking point) as each one is looking at the other for solutions. Never before has the world been more the ‘global village’ that we’ve been talking about. Never have the signs been more apparent.

Cross cultural communications

Crosscultural communication is defined as “a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures.

Cross cultural communications – two important aspects

More and more as the world reacts to this crisis, it is important to ensure the right channels of communication are open. Viewing from the cross cultural lens it is also important to see how each country reacts not just to the crisis tactically but from a space of its own cultural DNA. This series – starting tomorrow will look at how even with blurred boundaries, cultural nuances will determine how each country responds to the coronavirus.

Stay tuned.


  1. I’m glad for what your sharing, Vaishakhi.
    I’m intrigued and very much looking forward to what you will be sharing tomorrow.

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