05 Nov 2019

email
In the good old days of the letter, it was considered rude not to respond to one. We all have heard of stories about how great leaders not only read every letter that came their way but made it a point to ensure that they or their staff responded to them.  But thanks to the world of free communications, this etiquette is fast becoming extinct. When I joined the business world, I was ...

01 Jul 2019

Cross-culture sensitization
Unaware of cross-culture sensitization During my summer internship about two decades ago, I was having a discussion with my project guide on the Indian Consumer Durables market and the psyche of a typical Indian buyer. He said, “Nishant, you are a Mumbaiker, are you not?” “Of course!” I said. “Then you don’t know anything about India”, he replied smugly. I was left gobsma...

24 Jun 2019

Cross Culture, India, Social Media, Impact
We often get asked in our cultural workshops about how social media has affected the culture DNA, especially for the Gen Z. My view? Not much. Since the 2007 technology boom, the rate of change in technology has doubled every two years (Moore’s law) and this is changing the way we are interacting with each other as well as with businesses. In her 2017 doctoral study, Is our so...