03 Mar 2026

creative materials
Our creative workshop was facilitated by the three of us: my erstwhile colleagues and current network partners, Dinesh, Roopal and I. We conceptualized, created and co-facilitated it for members of a creative and content team of a large corporate.So, we worked on timings, on content, and on focusing on delivering the best we could do, given constraints. (Isn’t that what creativity i...

26 May 2017

Book Review: Unlock the Real Power of Ideation R. Sridhar's book, Unlock the Real Power of Ideation, was launched yesterday (25th May 2017) with an engaging panel discussion, a brilliant ‘book-cake’ cutting and a ‘fam-jam’ of the Ogilvy family and some doyens of the industry. When I moved out of the advertising industry to the IT industry a lot of my colleagues in the new place would l...