14 Oct 2018

Welcome the flames of orange The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because mo...

13 Oct 2018

Sometimes you need a bit of grey It's all there in black and white - the significance of grey and it's importance as a very corporate colour. Grey or Gray... the colour remains the same - and could have 50 shades! But hush.. we don't talk about them here! Grey is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. ...

12 Oct 2018

  Welcome to Day 3 of Brand colours. The rains are on their way out, the fields are verdant green, the trees washed clean and their leaves glistening. Navratri, the longest dance festival in the world is in progress and the colour of the day is GREEN. Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green al...

11 Oct 2018

Today is the second day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. We continue to look at how a colour influences brand perceptions Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. He...

10 Oct 2018

It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. This year we start the day one of this festival with the colour blue! For everything that blue represents, it's the most used colo...

24 Sep 2017

Welcome the orange. The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because most of the mo...

23 Sep 2017

It's all there in black and white - the significance of grey and it's importance as a very corporate colour. Grey or Gray... the colour remains the same - and could have 50 shades! But hush.. we don't talk about them here! Gray is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a color that is dignified, conse...

22 Sep 2017

  It's nearly the end of the rainy season (well, considering recent storms in Mumbai - even the end is not here!) but we'll leave the weather aside! The fields are verdant green, the trees washed clean, their leaves glistening. Wear green today! Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green also ...

21 Sep 2017

Today is the first day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. Here are some examples of how well yellow is used in logos. T...

20 Sep 2017

It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. What has fascinated me about this festival over the last couple of years is the plethora of information that is available around i...