12 Oct 2018

2018, Branding
  Welcome to Day 3 of Brand colours. The rains are on their way out, the fields are verdant green, the trees washed clean and their leaves glistening. Navratri, the longest dance festival in the world is in progress and the colour of the day is GREEN. Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green al...
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22 Sep 2017

2017, Branding
  It's nearly the end of the rainy season (well, considering recent storms in Mumbai - even the end is not here!) but we'll leave the weather aside! The fields are verdant green, the trees washed clean, their leaves glistening. Wear green today! Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green also ...
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28 Jun 2017

2017, Branding
Did you just have a brand moment? Everybody talks about what their brand stands for. Large campaigns are devoted to clever tag lines and signature statements. Lavish events launch the campaign and… then… all…of…it… dies… down. Settles into normalcy. Into the daily humdrum. And then you see one irate customer venting about something. Others join the chaos. More rabble-rousing happen...
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26 Jun 2017

2017, Branding
Business or Brand? What’s more important? You're a start-up! You have a great idea, some willing partners and (fortunately) adequate funding. Now on to business. As business trickles in and you grow (maybe slowly) and as the demands in your business grow and you are burning the candle at both ends you realise that if you do that much extra - you will do that much more business. And...
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