24 Jun 2019

Cross Culture, India, Social Media, Impact
We often get asked in our cultural workshops about how social media has affected the culture DNA, especially for the Gen Z. My view? Not much. Since the 2007 technology boom, the rate of change in technology has doubled every two years (Moore’s law) and this is changing the way we are interacting with each other as well as with businesses. In her 2017 doctoral study, Is our so...

25 Mar 2018

Cross Cultural Conflict based on Hofstede Scores Conflicts in cross culture often occur in societies which differ in degrees of individualism. We spoke of cultural differences based on hierarchy. There is another overarching difference - that of individualistic societies and collectivistic societies. Individualism vs Collectivism is one of the dimensions propounded by Dutch culturologis...