26 Mar 2020

2020
Title text
When do you start with hope? What's the right time to learn about hope and what it can do? Is it this time? In the time of crisis? May be. May be not. There's a fascination study on hope (Link ), covered in an article: Dr Seuss, resilience and the science of hope by Chan Hellman and Casey Gwinn (LINK) While a serious read, it also delves into the 'science' of hope. Hope is ...
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16 Oct 2018

2018
Discover the Passion in the Red STOP! It's time for Red now! It's time to draw all your attention to the high energy, high activity, high energy colour. Think of all the brands that use red and you'll sit up and take notice. "Gimme Red" proclaimed a popular brand of battery cells, some years ago - bringing in the energy, the light and the passion of the colour into the brand....
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11 Oct 2018

2018, Training
Today is the second day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. We continue to look at how a colour influences brand perceptions Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. He...
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26 Sep 2017

2017
STOP! It's time for Red now! It's time to draw all your attention to the high energy, high activity, high energy colour. Think of all the brands that use red and you'll sit up and take notice. "Gimme Red" proclaimed a popular brand of battery cells - bringing in the energy, the light and the passion of the colour into the brand. Closer home two popular telecom brands are ...
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21 Sep 2017

2017, Training
Today is the first day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. Here are some examples of how well yellow is used in logos. T...
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20 Sep 2017

2017
It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. What has fascinated me about this festival over the last couple of years is the plethora of information that is available around i...
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