18 Mar 2018

Much of cross-cultural communication rests on understanding of the culture. India is often knows as the culture of celebrations. And what better than today to talk about it. It's day for celebration! And a new year celebration at that. Today marks the new year for many communities in different parts of India. Gudi Padwa for some, Ugadi for others, Cheti Chand for still others. Gove...

05 Jul 2017

If you’ve not read the first part of this tiny little five-part series on content, here’s the link. The first problem we covered is Content itself. The second one here is Clarity. Leading people down the garden path is great if you are taking them to a garden. If not, it’s best avoided. Remember, it's a VUCA world. Volatile. Uncertain. Complex. Ambiguous. Life is too difficult for pe...

04 Jul 2017

5 Problems with your Content Marketing – All with C! Talk about digital marketing and the word content flies around like a bee buzzed on beer. Everyone agrees that content is king and that SEO and SEM are the ones that will get the clicks and the conversions. But is that true? What If you’ve got all the right buzzwords in place, and tagged the right hashes. And yet you don’t seem to be ...