14 Oct 2018

2018, Branding
Welcome the flames of orange The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because mo...
Read more

12 Oct 2018

2018, Branding
  Welcome to Day 3 of Brand colours. The rains are on their way out, the fields are verdant green, the trees washed clean and their leaves glistening. Navratri, the longest dance festival in the world is in progress and the colour of the day is GREEN. Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green al...
Read more

11 Oct 2018

2018, Training
Today is the second day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. We continue to look at how a colour influences brand perceptions Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. He...
Read more

10 Oct 2018

2018
It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. This year we start the day one of this festival with the colour blue! For everything that blue represents, it's the most used colo...
Read more

02 Mar 2018

2018, CrossCulture
You there! Yes you! With colour in one hand and the water balloon in the other. You're right here in India aren't you? Well, you might as well be in Germany (See Link Below). Or Ireland. Or Australia. Because that's where increasingly Holi is being celebrated. In its true spirit. In all the glory of its colour. (And in probably a safer way.) But I'm jumping the (water) g...
Read more

24 Sep 2017

2017
Welcome the orange. The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post: While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because most of the mo...
Read more

22 Sep 2017

2017, Branding
  It's nearly the end of the rainy season (well, considering recent storms in Mumbai - even the end is not here!) but we'll leave the weather aside! The fields are verdant green, the trees washed clean, their leaves glistening. Wear green today! Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green also ...
Read more

21 Sep 2017

2017, Training
Today is the first day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. Here are some examples of how well yellow is used in logos. T...
Read more

20 Sep 2017

2017
It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. What has fascinated me about this festival over the last couple of years is the plethora of information that is available around i...
Read more