29 Mar 2018

2016
Cross culture can be serious. Or it can bring a smile on your face. Here are some ways Cross Culture and Cultural Diversity can actually be funny. There's one way of looking at cross cultural teams. And there's another way of looking at it. And there's a way of looking at cross cultural communication   Diversity can be welcomed. Or diversity can be viewed with a ...
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18 Mar 2018

2016
Cross culture is the unspoken issue in many a  global collaboration. When global conglomerates seek out Indian talent to work with them, a lot of attention is focused on quality of work and cost arbitrage. But there is one important aspect that gets left out. Here's an example. A large Dutch financial organisation is seeking to outsource its IT business to a large multinational ...
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25 Dec 2016

2016 2 Comments
I’m rushing from one place to another. It’s evening and the sun is setting. I look past the revelers at the stretch by Juhu beach and in the horizon, the sun is ready for its evening dip. I want to take a picture with my ever-ready phone but decide to use my ‘photographic’ memory instead and just look at the sun setting instead. And the thought that comes to me is “I could’ve missed thi...
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16 Nov 2016

2016
A post by Abhijit Gupta At the very outset let me clarify – this is not a post on the need for Demonetising our currency or an analysis of merits and demerits of it. My sincere belief is that we are onto something revolutionary and must congratulate our PM for the bold step taken. This post is a humble pointer to a tool available in Customer Experience (CX) management methodologies and...
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22 May 2016

2016
I know! I know! Everyone has been talking about it right? Well, I got talked to about it too, so armed with 4 friends (all Beauty-ful) we decided to see the play. First co-ordinating dates between 5 busy people is no joke. Still when you do want to be part of an event like this and share it with your friends, it is all worthwhile. That among others is the ‘Beauty’ part. The ‘event’ as ...
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16 May 2016

2016, Customer Experience
We’ve all dissed airlines for losing our luggage. We’ve never marvelled at HOW they find it. Here’s my story of how Jet Airways found (and returned) my bag – a bag that they had not even lost. When you lose your bag on an overnight trip, the first thing you get is separation anxiety from your travel toothbrush. It did hit me hard this time. However it is a longish story and the li...
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27 Oct 2015

2016, XYZ 2 Comments
The healthcare industry is fairly complex. Yet in the nature of its customer segmentation it can be really simple. There are three chief customers of the healthcare industry – patients, doctors and caregivers. Yes there are a lot others, paramedics, nursing staff, pharmacists, and of course an entire pharmaceutical industry that thrives on ‘improving the quality of life’. So if we ...
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23 Oct 2015

2016 2 Comments
It’s really obvious and yet most don’t take the opportunity to the hilt. We have to start with the premise that a workplace is a microcosm of the culture of the country. However global the culture of an organization, at heart the DNA of its people is local. And this must be not only recognized but acknowledged and cherished. I recently did a series of blog posts on my personal space (...
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11 Mar 2014

2016 1 Comment
It's amazing how the best of brands feel they don't need to give Indians the same level of service that is demanded of them elsewhere in the world. I could rattle off a list of names but a case in point is a big name below. Although this experience is not mine, it can be any of us brand-conscious people.Do we not get enough because we don't demand it? As written by a friend and Lenovo cu...
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06 Nov 2013

2016 1 Comment
You’ve got your new business set up. You’ve got a five-year plan. You’ve got the funding.The space, the resources, the will to succeed. And, you’ve been smart enough to add marketing to the mix.Not only that, you are a new age entrepreneurial venture. You’ve added social media!!!!WOW!You’re all set to succeed. You are all set to gear up for all the numbers that will come in. But are you ...
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