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23 Jun 2017

Scraps & Straws #2: A ‘Novak’ moment anybody?

Vaishakhi 2017, Branding, Customer Experience
A 'Novak' moment Summer 2014.  Roland Garros. French Open witness what is now famously called a 'Novak' moment! The tennis match was held up because of rain. As Novak Djokovic parked himself on the bench to take a breather, the ever alert ball boy stepped forward and, in attention, held the large green umbrella above the tennis star’s head. Djokovic turned around and called him forwar...
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