Voracious reader, sporadic writer, dedicated coffee drinker, Vaishakhi has been for the large part of her career a Creative Lead and been instrumental in setting up a Customer Visit Experience in an IT organization. Her expertise spans across Branding, Internal Communications, CRM and Customer Experience. Passionate about training and mentoring, Vaishakhi has in her previous roles evolved several successful workshops and training modules that span creativity, writing, customer experience as also cross culture for a global audience. Vaishakhi has in her repertoire digital, direct, mass and CRM campaigns for clients across the FMCG, BFSI, pharma & healthcare, publishing and hospitality sectors. Winner of several awards in advertising, contributor of several forums and national and international Advertising Award juries, Vaishakhi is an avid blogger and hopelessly addicted to social media.