Book Review: Unlock the Real Power of Ideation R. Sridhar's book, Unlock the Real Power of Ideation, was launched yesterday (25th May 2017) with an engaging panel discussion, a brilliant ‘book-cake’ cutting and a ‘fam-jam’ of the Ogilvy family and some doyens of the industry. When I moved out of the advertising industry to the IT industry a lot of my colleagues in the new place would l...