13 Jul 2017

2017, Content
They say you can lead the horse to the river but you cannot make him drink. This post is about telling the horse that you've led him up to the river so he can drink and quench his thirst.Which brings us to the fifth C in this series - the Call to Action (CTA).You know that statement about how most people don't know where half the advertising money went? Well, half has gon...
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10 Jul 2017

2017
Once you’ve got all your numbers right and your content has been sufficiently #hashtagged you feel you’ve got it all in place. All the words, numbers and pictures are there. But that's an encyclopedia. It's not a bestseller.B OOOO RING!So obviously you are missing something. (Probably a good writer.) Or simply good writing. (My fellow writers will agree here.)As far back in the six...
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06 Jul 2017

2017, Content
When Harry Met SallyEveryone has a friend like that. You see them all the time and yet when you need them they are not available. Not contactable. Not there.Seen it? When Harry Met Sally ?Seen the classic romcom, When Harry Met Sally?  Sally is the one with the heartbreaks. And Harry is her friend. Her best friend. Fun friend. Confidante. BFF. The shoulder she cries on. Why? Becaus...
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05 Jul 2017

2017, Content
If you’ve not read the first part of this tiny little five-part series on content, here’s the link.The first problem we covered is Content itself.The second one here is Clarity.Leading people down the garden path is great if you are taking them to a garden. If not, it’s best avoided.Remember, it's a VUCA world. Volatile. Uncertain. Complex. Ambiguous. Life is too difficult for pe...
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04 Jul 2017

2017, Content
5 Problems with your Content Marketing – All with C!Talk about digital marketing and the word content flies around like a bee buzzed on beer. Everyone agrees that content is king and that SEO and SEM are the ones that will get the clicks and the conversions. But is that true? What If you’ve got all the right buzzwords in place, and tagged the right hashes. And yet you don’t seem to be ...
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