21 Sep 2017

2017, Training
Today is the first day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil. Wear yellow today! Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. Here are some examples of how well yellow is used in logos. T...
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20 Sep 2017

2017
It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. What has fascinated me about this festival over the last couple of years is the plethora of information that is available around i...
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16 Aug 2017

2017, Content
We recently published a series on problems that plague content marketing. Five problems all starting with the C of Content. Here is a consolidation of those posts. To wrap it up, there is no silver bullet. Content marketing needs to be dynamic and upgrade every day. And while 5 problems may come your way, there are also infinite number of solutions to counter them. And as the shifting s...
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13 Jul 2017

2017, Content
They say you can lead the horse to the river but you cannot make him drink. This post is about telling the horse that you've le d him up to the river so he can drink and quench his thirst. Which brings us to the fifth C in this series - the Call to Action (CTA). You know that statement about how most people don't know where half the advertising money went? Well, half has gon...
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10 Jul 2017

2017
Once you’ve got all your numbers right and your content has been sufficiently #hashtagged you feel you’ve got it all in place. All the words, numbers and pictures are there. But that's an encyclopedia. It's not a bestseller. B OOOO RING! So obviously you are missing something. (Probably a good writer.) Or simply good writing. (My fellow writers will agree here.) As far back in the six...
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06 Jul 2017

2017, Content
When Harry Met Sally Everyone has a friend like that. You see them all the time and yet when you need them they are not available. Not contactable. Not there. Seen it? When Harry Met Sally ? Seen the classic romcom, When Harry Met Sally?  Sally is the one with the heartbreaks. And Harry is her friend. Her best friend. Fun friend. Confidante. BFF. The shoulder she cries on. Why? Becaus...
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05 Jul 2017

2017, Content
If you’ve not read the first part of this tiny little five-part series on content, here’s the link. The first problem we covered is Content itself. The second one here is Clarity. Leading people down the garden path is great if you are taking them to a garden. If not, it’s best avoided. Remember, it's a VUCA world. Volatile. Uncertain. Complex. Ambiguous. Life is too difficult for pe...
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04 Jul 2017

2017, Content
5 Problems with your Content Marketing – All with C! Talk about digital marketing and the word content flies around like a bee buzzed on beer. Everyone agrees that content is king and that SEO and SEM are the ones that will get the clicks and the conversions. But is that true? What If you’ve got all the right buzzwords in place, and tagged the right hashes. And yet you don’t seem to be ...
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28 Jun 2017

2017, Branding
Did you just have a brand moment? Everybody talks about what their brand stands for. Large campaigns are devoted to clever tag lines and signature statements. Lavish events launch the campaign and… then… all…of…it… dies… down. Settles into normalcy. Into the daily humdrum. And then you see one irate customer venting about something. Others join the chaos. More rabble-rousing happen...
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26 Jun 2017

2017, Branding
Business or Brand? What’s more important? You're a start-up! You have a great idea, some willing partners and (fortunately) adequate funding. Now on to business. As business trickles in and you grow (maybe slowly) and as the demands in your business grow and you are burning the candle at both ends you realise that if you do that much extra - you will do that much more business. And...
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