20 Nov 2025

Book Cover of Mastering the Message, a book on PR and
I've known Ganapathy for decades - right from my first job at Ogilvy, so hearing that he had published a book on PR obviously peaked my interest. But even before I could say Public, I found that most people had swooped in and done reviews of the book. I decided that the world did not need one more review, I'd rather do an interview! So here it is. Some questions posed to Ganapathy. Some ...

18 Nov 2022

Book Review: What I Really Meant to Say
A Guest Post by Vasudev MurthyAll of us struggle with communication.We think we are fluent in a language and wonder why others don’t "get it". Convinced that we represent our thoughts precisely, and equally convinced that we fully grasp what another person has said, we proceed, constantly fumbling and stumbling and ultimately make a mess of practically everything.'I thought y...

25 Jul 2022

Book Title and Cover
Tiny Book. Huge Import.As part of the series for the #Indica1000ReviewersClub2022, one of the books that landed off the post one fine day was Shitala: How India Enabled Vaccination.The timing could not be better. Considering that we are just going through the tail-end of a pandemic, with vaccination (two doses, a booster and yet another booster) being a key topic, this becomes a...

12 Jul 2022

Blog post cover
So I get into the car that would take me from Dharamshala to Kasauli, early one chilled morning in June. I was moving from one workshop engagement to another."Kasauli" I said cryptically to the driver.The car had been arranged the previous evening with me sending the requisite, or should I say, desired, destination address by text. Driver details shared... driver called... you ...