10 Oct 2018

2018
It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it. This year we start the day one of this festival with the colour blue! For everything that blue represents, it's the most used colo...
Read more

27 Sep 2017

2017
For everything that blue represents, it's the most used colour for logos globally. BLUE is Calm and Logical. Stands for : Serenity - Stability - Peacefulness. Blue is associated with the sky and the ocean, which both evoke feelings of tranquility and security. It has also been proven that people are the most productive when they work in blue rooms. Blue is also known to curb appetites,...
Read more

05 Jul 2017

2017, Content
If you’ve not read the first part of this tiny little five-part series on content, here’s the link. The first problem we covered is Content itself. The second one here is Clarity. Leading people down the garden path is great if you are taking them to a garden. If not, it’s best avoided. Remember, it's a VUCA world. Volatile. Uncertain. Complex. Ambiguous. Life is too difficult for pe...
Read more