28 Jun 2017

2017, Branding
Did you just have a brand moment?Everybody talks about what their brand stands for. Large campaigns are devoted to clever tag lines and signature statements. Lavish events launch the campaign and… then… all…of…it… dies… down. Settles into normalcy. Into the daily humdrum.And then you see one irate customer venting about something. Others join the chaos. More rabble-rousing happen...
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26 Jun 2017

2017, Branding
Business or Brand? What’s more important?You're a start-up! You have a great idea, some willing partners and (fortunately) adequate funding. Now on to business.As business trickles in and you grow (maybe slowly) and as the demands in your business grow and you are burning the candle at both ends you realise that if you do that much extra - you will do that much more business. And...
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23 Jun 2017

2017, Branding, Customer Experience
A 'Novak' moment Summer 2014.  Roland Garros. French Open witness what is now famously called a 'Novak' moment!The tennis match was held up because of rain.As Novak Djokovic parked himself on the bench to take a breather, the ever alert ball boy stepped forward and, in attention, held the large green umbrella above the tennis star’s head.Djokovic turned around and called him forwar...
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22 Jun 2017

2017
  Jeremy Bullmore once said: "People build brands as birds build nests, from scraps and straws we chance upon." This quote by Jeremy Bullmore was never truer than today. Indeed with media more fragmented than ever before and attention spans reducing to nanoseconds, it's even a wonder there exists something called brand loyalty.Truly, scraps and straws are lining brand nests th...
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