24 Sep 2017

2017
Welcome the orange. The colour of fire. Fire the purifier! Wherein only the good remains and the evil gets destroyed. Here's what I wrote in an earlier post:While orange is everything bright and beautiful that India and Indians stand for what’s really worth talking about is the symbolism of orange. Most people know that orange has immense religious significance because most of the mo...
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23 Sep 2017

2017
It's all there in black and white - the significance of grey and it's importance as a very corporate colour. Grey or Gray... the colour remains the same - and could have 50 shades! But hush.. we don't talk about them here!Gray is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a color that is dignified, conse...
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22 Sep 2017

2017, Branding
 It's nearly the end of the rainy season (well, considering recent storms in Mumbai - even the end is not here!) but we'll leave the weather aside! The fields are verdant green, the trees washed clean, their leaves glistening.Wear green today!Green represents fertility, growth and yes - abundance. It's all about greenbacks - the money. Green means plenty. Green also ...
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21 Sep 2017

2017, Training
Today is the first day of the Navratri, the nine nights of festivities that will culminate in Dussehra - the triumph of good over evil.Wear yellow today!Bring on the sunshine, the cheer, the joyous spirit! Yellow is the colour of optimism, of hope, of confidence. As sure as sunrise, yellow stands for positivity. Here are some examples of how well yellow is used in logos.T...
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20 Sep 2017

2017
It’s upon us once again: the festive season. With the start of the Navratri – the Nine Nights of the Divine Feminine. It matters not whether you celebrate it or not, there is a so much ‘singing and dancing’ around this one that you simply cannot ignore it.What has fascinated me about this festival over the last couple of years is the plethora of information that is available around i...
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16 Aug 2017

2017, Content
We recently published a series on problems that plague content marketing. Five problems all starting with the C of Content. Here is a consolidation of those posts.To wrap it up, there is no silver bullet. Content marketing needs to be dynamic and upgrade every day. And while 5 problems may come your way, there are also infinite number of solutions to counter them. And as the shifting s...
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13 Jul 2017

2017, Content
They say you can lead the horse to the river but you cannot make him drink. This post is about telling the horse that you've led him up to the river so he can drink and quench his thirst.Which brings us to the fifth C in this series - the Call to Action (CTA).You know that statement about how most people don't know where half the advertising money went? Well, half has gon...
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10 Jul 2017

2017
Once you’ve got all your numbers right and your content has been sufficiently #hashtagged you feel you’ve got it all in place. All the words, numbers and pictures are there. But that's an encyclopedia. It's not a bestseller.B OOOO RING!So obviously you are missing something. (Probably a good writer.) Or simply good writing. (My fellow writers will agree here.)As far back in the six...
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06 Jul 2017

2017, Content
When Harry Met SallyEveryone has a friend like that. You see them all the time and yet when you need them they are not available. Not contactable. Not there.Seen it? When Harry Met Sally ?Seen the classic romcom, When Harry Met Sally?  Sally is the one with the heartbreaks. And Harry is her friend. Her best friend. Fun friend. Confidante. BFF. The shoulder she cries on. Why? Becaus...
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05 Jul 2017

2017, Content
If you’ve not read the first part of this tiny little five-part series on content, here’s the link.The first problem we covered is Content itself.The second one here is Clarity.Leading people down the garden path is great if you are taking them to a garden. If not, it’s best avoided.Remember, it's a VUCA world. Volatile. Uncertain. Complex. Ambiguous. Life is too difficult for pe...
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