09 Feb 2017

2017, CrossCulture
The world is flat. Global. Borderless. All of us know this and acknowledge it. To top that, smart organisations have found that putting a global team together means you can manage economies as well as efficiencies of scale. You can pick an expert from anywhere in the world and get that expert to work with another expert team anywhere else. Remotely. Online. On the phone, mail, Skype and ...
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18 Jan 2017

2017 1 Comment
If you had told me a year ago, say, in Jan 2016, that I would be running a business I would have laughed it off. But come mid-2016 I took a break from my job at Bloomberg L.P. and Abacus Yellow came into existence 3 months later!I was a good athlete at school and remained an avid fitness enthusiast. But over the years, with work and career taking priority, I had not committed myself to...
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09 Jan 2017

2017 3 Comments

Is your organization suffering from Dwarfism?

Maybe you are not sure what I am talking about.

I grew up in Ogilvy. My alma mater. My temple of learning. My childhood, adulthood and mature years were spent there. And David Ogilvy’s Magic Lanterns (for those who know) were my text books. His quotes my mantra.

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30 Dec 2016

2017 12 Comments
It’s seventeen. A prime number. Take the cue. This year make it your prime year.This year, make it all about your Passion. Do what your heart tells you to do. Go where it directs you. Or at least, take the first step in that direction. Go with the flow. Go against the flow if the flow is not going where you want to. Plunge into deep waters. Ride the waves. Jump off a cliff. Grow ...
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25 Dec 2016

2016 2 Comments
I’m rushing from one place to another. It’s evening and the sun is setting. I look past the revelers at the stretch by Juhu beach and in the horizon, the sun is ready for its evening dip. I want to take a picture with my ever-ready phone but decide to use my ‘photographic’ memory instead and just look at the sun setting instead. And the thought that comes to me is “I could’ve missed thi...
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23 Dec 2016

Customer Experience 2 Comments
It’s 8:45 am. I am standing in a small queue of people: early risers who are obviously eager to catch the worm. We are outside the bank. It opens at 9 am. No one seems perturbed. Everyone has accepted this as: ‘life’ ‘fate’ ‘country’ and so on. A short young security guy stands guard at the half open door. He tries to look fierce and fails miserably. His job is to allow only the bank...
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28 Nov 2016

Training 2 Comments
 It was a time when I worked with a rapidly growing division of an agency. As the business grew and my team grew, we hired relentlessly at all levels. Work was pouring in and we were all working at full capacity, responding to every client demand with overnight deadlines and yesterday deliveries! (Fedex could not have done it better). But at some point we realized that a lot of ...
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16 Nov 2016

2016
A post by Abhijit Gupta At the very outset let me clarify – this is not a post on the need for Demonetising our currency or an analysis of merits and demerits of it. My sincere belief is that we are onto something revolutionary and must congratulate our PM for the bold step taken. This post is a humble pointer to a tool available in Customer Experience (CX) management methodologies and...
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